Qualitative & Quantitative Methodology for Applied Research

Course Description

The Certificate in Qualitative & Quantitative Methodology for Applied Research provides a comprehensive understanding of research methods used in academic and professional settings. This course covers the fundamental principles, techniques, and applications of qualitative and quantitative research, equipping participants with the skills needed to design, conduct, and analyse research effectively. Topics include research design, data collection methods, statistical and thematic analysis, survey techniques, and ethical considerations in research.

Emphasis is placed on practical application, allowing participants to gain hands-on experience in data interpretation, mixed-method approaches, and evidence-based decision-making. Through real-world case studies and research projects, participants will develop analytical skills essential for conducting high-quality research across various disciplines.

This programme is ideal for researchers, academicians, professionals, and students seeking to strengthen their methodological expertise in applied research.

Course Objectives

Upon completion of this course, participants will be able to:

1. Explain the fundamental principles of qualitative and quantitative research methodologies.
2. Design and conduct research using appropriate qualitative, quantitative, and mixed-method approaches.
3. Apply various data collection techniques, including surveys, interviews, and experiments.
4. Analyse research data using statistical tools for quantitative research and thematic analysis for qualitative research.
5. Evaluate ethical considerations and best practices in conducting applied research.

Course Outcomes

By the end of the course, participants will be able to:

1. Demonstrate a strong understanding of qualitative and quantitative research methodologies and their applications.
2. Develop and execute well-structured research projects using appropriate methodologies.
3. Interpret and analyse research data effectively to derive meaningful conclusions.
4. Apply ethical research principles to ensure integrity and credibility in research findings.
5. Contribute to evidence-based decision-making through rigorous research and data-driven insights.