Texila American University

Certificate in Intermediate Strategic Management-(Ph.D in Management)

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Course Description:

The Certificate in Intermediate Strategic Management is designed to provide learners with a deeper understanding of strategic planning, competitive analysis, and business decision-making. This course explores key strategic management concepts, including corporate strategy, business models, market positioning, risk management, and performance measurement. Participants will develop analytical and leadership skills necessary to formulate and implement effective business strategies in dynamic environments. Ideal for mid-level managers, business professionals, and aspiring strategists, this course equips learners with the tools to drive organizational growth and competitive advantage.

Course Objectives:

  1. To develop an understanding of advanced strategic management concepts, frameworks, and processes.
  2. To equip learners with analytical tools for evaluating competitive environments and making data-driven decisions.
  3. To explore strategies for business growth, innovation, and sustainable competitive advantage.
  4. To enhance leadership and strategic thinking skills for managing change and organizational transformation.
  5. To provide practical insights into risk management, corporate governance, and performance evaluation.

Course Outcomes:

  1. Apply strategic management theories and models to real-world business scenarios.
  2. Conduct competitive analysis and formulate strategies to enhance organizational performance.
  3. Develop and implement strategic plans that align with business goals and market trends.
  4. Navigate business risks and challenges through effective strategic decision-making.
  5. Evaluate business performance using key performance indicators (KPIs) and strategic metrics.
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Course details
Lectures 16
Quizzes 12
Level Beginner

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