Certificate in Marketing Principles and Practice-SOBM

Course Description

The Certificate in Marketing Principles and Practice offered by SOBM provides a foundational understanding of marketing concepts, strategies, and applications in a dynamic business environment. This course equips learners with essential marketing skills, including market research, consumer behavior analysis, branding, and digital marketing. Participants will develop practical knowledge of marketing tools and techniques to effectively create, communicate, and deliver value to customers. Through case studies and real-world applications, students will gain insights into modern marketing challenges and solutions, preparing them for entry-level marketing roles or further studies in the field.

Course Objectives

1. Understand Core Marketing Principles – Explain fundamental marketing concepts, including the marketing mix (4Ps), market segmentation, and target audience identification.
2. Analyze Consumer Behavior – Assess consumer needs, motivations, and decision-making processes to create effective marketing strategies.
3. Apply Market Research Techniques – Conduct basic market research, including data collection and analysis, to support marketing decision-making.
4. Develop Marketing Strategies – Create marketing plans that align with business objectives, focusing on branding, pricing, and promotional strategies.
5. Utilize Digital Marketing Tools – Explore digital marketing channels, including social media, email marketing, and SEO, to enhance brand presence and customer engagement.

Course Outcomes

1. Demonstrate Knowledge of Marketing Concepts – Apply fundamental marketing theories and models in real-world business scenarios.
2. Create Consumer-Centric Marketing Plans – Develop and present marketing strategies that effectively address customer needs and market trends.
3. Conduct Market Research and Analysis – Utilize qualitative and quantitative research methods to gather market insights and support strategic decisions.
4. Implement Effective Branding and Promotion Techniques – Develop brand positioning strategies and promotional campaigns to improve business visibility.
5. Leverage Digital Marketing for Business Growth – Apply digital marketing strategies to enhance customer reach and engagement through online platforms.