Certificate in Strategic Management - MBA

Course Description
The Certificate in Strategic Management is a specialised programme designed to equip learners with advanced strategic thinking and decision-making capabilities essential for leadership roles in complex business environments. It focuses on formulating, implementing, and evaluating cross-functional decisions that enable an organisation to achieve its long-term objectives. Through case studies, simulations, and analytical frameworks, participants gain practical insight into competitive strategy, corporate governance, innovation, and strategic change. This certificate serves as a valuable credential for professionals aspiring to lead organisations with a vision-driven and performance-focused approach.

Course Objectives

1. To develop a comprehensive understanding of strategic management theories, models, and frameworks.
2. To enhance the ability to formulate effective business strategies aligned with organisational goals.
3. To strengthen analytical skills for evaluating internal and external business environments.
4. To cultivate leadership capabilities for managing strategic change and innovation.
5. To apply ethical and sustainable practices within the context of long-term strategic planning.

Course Outcomes

1. Demonstrate the ability to conduct strategic analysis using appropriate tools such as SWOT, PESTEL, and Porter’s Five Forces.
2. Formulate and implement business-level and corporate-level strategies effectively.
3. Evaluate strategic options and make evidence-based decisions under conditions of uncertainty.
4. Integrate knowledge across functional areas to solve complex strategic problems.
5. Exhibit strategic leadership skills, including communication, negotiation, and change management.