Certificate in Consumer Behaviour-BBA

Course Description

Consumer Behaviour is a crucial course in the Bachelor of Business Administration (BBA) program that explores the psychological, social, and cultural factors influencing consumer decision-making. It provides insights into consumer motivations, perception, attitude formation, and purchasing behaviour. The course integrates theoretical models with real-world applications, helping students understand how businesses develop effective marketing strategies based on consumer preferences and behaviour patterns.

Course Objectives

1. Understand the fundamental concepts and theories of consumer behaviour.
2. Analyse the psychological and social influences on consumer decision-making.
3. Evaluate consumer perception, learning, and attitude formation in marketing.
4. Examine the impact of digital media and technological advancements on consumer behaviour.
5. Develop consumer-centric marketing strategies based on behavioural insights.

Course Outcomes

1. Demonstrate a thorough understanding of consumer behaviour principles in marketing.
2. Apply consumer behaviour theories to assess market trends and business strategies.
3. Identify key psychological and social factors affecting consumer choices.
4. Critically analyse case studies to develop solutions for consumer-related challenges.
5. Design effective marketing strategies that align with consumer expectations and preferences.