Promote universities and attract leads using SEO, PPC, content, and social media

Course Description

This course is designed to equip education professionals and marketing teams with the digital tools and strategies required to effectively promote universities and attract prospective students. It covers the fundamentals and advanced techniques of search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, and social media engagement. Through real-world examples, campaign planning, and performance analysis, participants will learn how to generate quality leads, build brand visibility, and maximise student recruitment through targeted digital outreach.

Course Objectives

1. To introduce core digital marketing channels and their relevance in higher education promotion.
2. To develop practical skills in implementing SEO strategies to improve university search visibility.
3. To understand how to plan, launch, and optimise PPC campaigns for student lead generation.
4. To explore effective content marketing techniques tailored to international student audiences.
5. To leverage social media platforms for brand awareness, engagement, and conversion tracking.

Learning Outcomes

1. Apply SEO techniques to enhance university website ranking and organic reach.
2. Design and manage PPC campaigns that drive targeted traffic and increase lead conversions.
3. Create compelling content that resonates with prospective students across digital platforms.
4. Use analytics tools to measure the performance and ROI of digital campaigns.
5. Develop integrated marketing strategies that align with institutional goals and audience behaviour.