Prompt Engineering & Generative AI for Business

Course Objective

The course aims to equip learners with practical knowledge and applied skills in prompt engineering and generative artificial intelligence (AI) for business applications. It enables students to effectively interact with large language models and generative AI tools to enhance productivity, decision-making, communication, automation, and innovation across business functions such as marketing, operations, analytics, and strategy.

Course Objective

• Analyse the capabilities of generative AI and large language models to determine their relevance in various business contexts
• Create structured prompts that optimise AI outputs for specific business tasks
• Utilise generative AI tools to produce accurate and contextually relevant business communications and reports
• Interpret AI-generated analyses to extract actionable business insights and support decision-making
• Design AI-assisted workflows to automate routine business processes and enhance operational efficiency
• Assess AI applications in business to ensure compliance with ethical, legal, and governance standards

Course Outcomes

After completing this course, learners will be able to:

• Explain the concepts, capabilities, and business relevance of generative AI and large language models
• Design effective prompts using structured prompt engineering techniques
• Apply generative AI tools to business communication, content creation, and decision support
• Utilize AI for data analysis, reporting, and business insights generation
• Develop AI-assisted workflows and automation for business processes
• Evaluate ethical, legal, and governance considerations in business AI adoption