Certificate in International Marketing


  • To understand the importance of various environmental factors which influences international trade practices
  • To familiarise the participants on various import and export trade practices
  • To list the types of documents required for international trade
  • To describe the concept of foreign exchange rate, risk and its impact on international trade


The course on international marketing covers various environmental factors which need to be evaluated for effective business decisions. In addition, the course also discusses various export and import policies, procedure practised and documents required in doing international trade. Further the course provides details on the role played by foreign exchange rates and associated risk from the international trade perspective.

International Marketing

Additional information


3 Months


Certificate of Completion

Career prospects

This course prepares the learners for jobs at various levels of International Marketing. Some of the designations that can be achieved on completion of the course include, learners will be able to fit in as an International Marketing manager, International sales and marketing, Deputy manager marketing.

International Marketing

Learning Outcome

Upon successful completion of the program students will be able to:

  • To evaluate various internal and external environmental factors of international market through SWOT analysis
  • To identify the policies and procedure related with doing import and export business
  • To identify the documents required in doing import and export trade
  • To predict the foreign exchange risk by forecasting the exchange rates
International Marketing


  • Module 1: International¬†Marketing Environment
  • Module 2: Policy
  • Module 3: Documentation in Trade
  • Module 4: Exchange Risk Management
International Marketing


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