Certificate in Product Planning


  • Discuss the concept and stages of product life cycle in an organization
  • Learn the marketing strategies at each stage of new product development
  • Develop a New Product Development (NPD) Plan for a new product or service concept by applying the new product development framework utilized throughout the course
  • Discuss the brand elements, brand strategies, brand identity, brand equity, brand loyalty and brand valuation
  • Ethics to be followed in branding


This course aims to empower students with knowledge and capacities to understand and analyze product, brand and branding management, from a corporate and consumer perspective. It also helps to assess and evaluate the quality of different models and techniques through case analyses, exercises and class discussions.

Product Planning

Additional information


3 Months


Certificate of Completion

Career prospects

On successful completion of the course, learners can find employment opportunities in the areas of product analyst, product manager, brand managers, advertising strategist etc.

Product Planning

Learning Outcome

Upon successful completion of the program students will be able to:

  • Determine the concepts of product and product planning
  • Validate the marketing strategies outcomes at different stages of product life cycle
  • Explain the term branding and branding concepts towards products
  • Apply the branding strategies for effective building of brands
  • Design the legal and global brand that suitable for all cultures
Product Planning


  • Module 1: Introduction to Product Planning and Development
  • Module 2:Evolution of Brand
  • Module 3: Brand Management
  • Module 4: Internationalization of Brands and Brand Valuation
Product Planning


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