AI in Marketing and Customer Analytics

Course Objective

The objective of this course is to enable learners to apply Artificial Intelligence in marketing, customer analytics, personalization, and customer experience management. The course focuses on data-driven decision-making, ethical marketing practices, and strategic deployment of AI tools.

Course Outcomes

1. Apply AI to marketing analytics and personalization
2. Analyze customer behavior using AI
3. Design AI-driven marketing strategies
4. Address privacy and ethical considerations
5. Evaluate emerging marketing technologies