Texila American University

How to scale, build a brand, hire teams, manage operations

Instructor
Saravanan
1 Student enrolled
  • Description
  • Curriculum
How to scale, build a brand, hire teams, manage operations.jpg

Course Description

This course provides a strategic roadmap for entrepreneurs, education leaders, and startup professionals aiming to grow and sustain their organisations. It covers key elements of scaling a business, building a distinct brand identity, assembling high-performing teams, and managing day-to-day operations effectively. Through real-world case studies, practical tools, and leadership insights, participants will learn to create scalable systems, foster a strong organisational culture, and drive long-term success.

Course Objectives

  1. Understand the foundational principles of scaling a business sustainably.
  2. Develop a unique and credible brand aligned with organisational vision and values.
  3. Identify hiring needs and build high-impact teams that support growth.
  4. Implement operational systems and workflows for efficiency and scalability.
  5. Apply leadership and decision-making strategies to navigate growth challenges.

Course Outcomes

  1. Create and execute a scalable growth plan tailored to their business model.
  2. Build a recognisable brand that resonates with target audiences and stands out in the market.
  3. Recruit, onboard, and retain talent aligned with organisational goals and culture.
  4. Streamline operations through effective processes, tools, and delegation strategies.
  5. Lead their organisation through various stages of growth with clarity, agility, and confidence.
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Course details
Lectures 10
Level Beginner

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