The Role of AI & Data in Career Counselling

Course Description

This course explores how artificial intelligence (AI) and data analytics are transforming the field of career counselling. It provides insights into the use of intelligent algorithms, predictive tools, and data-driven platforms to personalise career guidance, identify emerging job trends, and enhance decision-making for students and professionals. Participants will examine ethical considerations, limitations, and best practices in integrating technology into career counselling processes.

Course Objectives

1. To introduce the fundamentals of AI and data analytics relevant to career development.
2. To examine how AI-powered tools enhance career assessment and planning.
3. To analyse the role of big data in identifying labour market trends and skill demands.
4. To explore ethical implications and data privacy issues in digital career counselling.
5. To equip participants with strategies to effectively incorporate AI tools into guidance practices.

Course Outcomes

1. Understand the key applications of AI and data analytics in career counselling.
2. Use digital tools to assess skills, interests, and career pathways more effectively.
3. Interpret labour market data to guide clients toward future-ready careers.
4. Evaluate the ethical and practical challenges of using AI in counselling contexts.
5. Integrate AI-supported strategies into traditional counselling approaches for improved outcomes.