Using Messaging Tools and Automation for Engagement

Course Description

This course explores the effective use of messaging platforms and automation technologies to enhance communication and engagement with students, partners, and stakeholders. It provides hands-on guidance on selecting appropriate tools, designing automated workflows, personalising outreach, and measuring impact. Participants will learn how to streamline operations, reduce response times, and deliver consistent messaging across channels while maintaining a human-centred approach.

Course Objectives

1. Identify and compare leading messaging tools and automation platforms suitable for higher education and partnership management.
2. Design automated workflows to improve communication efficiency and engagement outcomes.
3. Personalise messages using segmentation, triggers, and behavioural data.
4. Maintain message consistency and brand tone across multiple channels.
5. Monitor engagement metrics to refine automation strategies.

Course Outcomes

1. Select and implement messaging tools tailored to institutional or organisational needs.
2. Build and manage automation flows that enhance outreach and responsiveness.
3. Increase engagement rates through targeted, timely, and relevant communications.
4. Ensure compliance with communication standards and user preferences.
5. Optimise digital engagement strategies based on data-driven insights.