-
Certificate in Applied Biostatistics
$300.00- Classify the variables into nominal, ordinal, discrete and continuous.
- Describe basic concepts of probability, random variation and commonly used statistical probability distributions.
- Interpret the descriptive statistics, inferential statistics, correlation coefficient and regression from a given data
- Apply descriptive and inferential methodologies according to the type of study design for answering a particular research question.
- Perform descriptive and inferential statistics from a given data using statistical software
-
Certificate in Consumer Behaviour
$300.00- Understand the basic concepts of consumer behaviour along with its application in purchase decisions
- Examine and explore the reasons and motives for consumer buying behavior
- Investigate and probe the relationship existing between internal and external influences like psychological, social and cultural drives and consumer buying behaviour
- Discover the dynamics of human behaviour and the factors influencing consumer buying / decision making behaviour
-
Certificate in Digital Marketing
$300.00- Explain various digital marketing techniques
- Differentiate SEO and SEM
- List various metrics and analytics used to measure business performance
- Discuss various brand building techniques which can be employed in online channels
- List various techniques of improving return of investment made for digital marketing campaigns
-
Certificate in Environmental Health
$300.00- Introduce the concepts of health, disease, environment, behavior, and risk
- Describe major environmental hazards
- Describe major occupational health hazards
- Discuss the determinants of safety of domestic environment
- Explain the Applied aspects of environmental and occupational health
-
Certificate in Epidemiology
$300.00- Understand the study of etiology, natural history and cause of disease.
- Determine the frequency and pattern of disease in population.
- Design, conduct, analyse and interpret the results of epidemiological study.
- Evaluate the effectiveness of preventative and therapeutic measures for a disease.
- Determine the Different concepts of Epidemiology and its application.
-
Certificate in Intermediate Strategic Management
$300.00- Attempts to facilitate the understanding of the concept of strategy, strategic process and its impact on functional, divisional and corporate levels among the students.
- Appreciate the concept and meaning of strategy, its development and implementation.
- Gain a sense of strategy implementation and the control measures for effective decision making.
- Understand the science behind the formulation, implementation, and evaluation of cross functional decisions that drives the company to achieve its long term and short term goals.
-
Certificate in International Marketing
$300.00- To understand the importance of various environmental factors which influences international trade practices
- To familiarise the participants on various import and export trade practices
- To list the types of documents required for international trade
- To describe the concept of foreign exchange rate, risk and its impact on international trade
-
Certificate in Managerial Economics
$300.00- Discuss the concept of demand and supply
- Emphasize the different economic approaches in making the effective business decisions
- Discuss the different marketing structure in competitive markets
- Analyse the operation of the business within the economic environment
-
Certificate in Marketing Management
$300.00- The primary objective of this course is to explain the theory and practice of marketing management enabling the students to appreciate the need to be holistic and customer centric while designing and implementing marketing programmes in today’s competitive global economy.
- The course will guide the students in crafting the marketing mix systematically.
- The course will focus on frameworks and tools for market segmentation, targeting and positioning for successful brand building.
- The course will throw light on the dynamics of new marketing realities and will provide insights on how marketers create, communicate and deliver value to the customers profitably.
