- The primary objective of this course is to explain the theory and practice of marketing management enabling the students to appreciate the need to be holistic and customer centric while designing and implementing marketing programmes in today’s competitive global economy.
- The course will guide the students in crafting the marketing mix systematically.
- The course will focus on frameworks and tools for market segmentation, targeting and positioning for successful brand building.
- The course will throw light on the dynamics of new marketing realities and will provide insights on how marketers create, communicate and deliver value to the customers profitably.
- Describe the historical background and contemporary trends of maternal and child health.
- Understand the basic terms and definitions of indicators.
- Identify common causes of mortality and morbidity among women and children and discus maternal and child health issues and interventions
- Illustrate the MCH status and intervention efforts of Government of Zambia
- Identify low-cost, effective community-based approaches to intervention of MCH issues.
- Describe population and family health issues in focus on social problems.
- Enumerate the demographic cycle and theoretical models of population
- Assessment of family and enlist family risk.
- Describe interventions based on the family assessment in relation to health issues
- Explain the family structure, family function and the family process of family health, demonstrate the current issues to overpopulation in relation to the health issue
- Discuss managerial processes such as management cycle, resources, planning, implementation, evaluation, health systems, product and services.
- Explain planning cycle, its importance to sustain the systems
- Discuss the rational and process involved in strategic plan frame work, group dynamics and leadership is management tools in health system
- Discuss social marketing as a contemporary issue in Promoting health technology.
- Describe an apply human resources management in workplace environment.
- Explain the purpose of policy mechanism of its process and advocacy in public health.
- Understand the principles and concepts of Public health nutrition.
- Learn nutritional epidemiology and its applications in research and development.
- Critically analyse global food security issues and its implications on nutrition and health.
- Develop insights on international, national and local public health nutrition programmes to address malnutrition-under nutrition and over nutrition.
- Appraise the different e-tools to improve population nutrition.
- Describe the scientific method as it is applied to research in public health practice.
- Identification of the research problem and defining objectives of the study. Describe the relevance of the problem chosen for research, through good literature review.
- Identify an appropriate study design and apply it to produce valid results.
- Describe effectively and interpret the present results to fellow scientists and investigators, policy-makers and administrators, and the public.
- Demonstrate the proposal writing to funding agencies for grant of funds. Be responsive to ethical issues and safeguard the interest of all stakeholders.
- Discuss the ecological nature of health and disease continuum
- Elaborate the theories of individual behavior and relationships between the various psychological variables
- Identify the importance of counselling theories for effective behavior change
- Illustrate the importance of the health behavior typologies and health education
- To analyse and understand about self
- To understand why people think, feel, and behave the way they do
- To be able to predict and influence others’ behaviour
- Discuss various managerial styles in human resource management
- Apply and assess different systems of management and relate those systems to organisational characteristics
- Discuss the appropriate style of managerial behaviour
- Illustrate various strategies in the labour market and products
- Elaborate the nature of global competition and social and technological trends and their significance for HRM practice