Texila American University

Certificate in Managerial Economics-MBA

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Course Description

Certificate in Managerial Economics is a critical field that integrates economic principles with business decision-making. This course is designed to provide students with a strong foundation in microeconomic and macroeconomic concepts, equipping them with the analytical tools necessary to assess market dynamics, optimize resource allocation, and make strategic business decisions. Through real-world case studies and practical applications, students will learn how to analyze demand and supply, pricing strategies, production and cost functions, and market structures, enabling them to contribute effectively to their organizations.

Course Objectives

  1. To understand and apply fundamental economic concepts to managerial decision-making.
  2. To analyze market structures, demand and supply dynamics, and pricing strategies.
  3. To evaluate production and cost functions for optimizing business operations.
  4. To apply economic forecasting techniques for business planning and strategy development.
  5. To integrate macroeconomic factors, such as inflation and interest rates, into business decision-making.

Course Outcomes

  1. Demonstrate a strong understanding of economic principles and their application in business management.
  2. Analyze and interpret market trends to support data-driven decision-making.
  3. Apply cost-benefit analysis and optimization techniques to improve business efficiency.
  4. Develop strategic pricing and market entry strategies based on economic principles.
  5. Utilize macroeconomic insights to assess risks and opportunities in the business environment.
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Course details
Lectures 16
Quizzes 12
Level Beginner

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