Courses

Certificate in Marketing Management

$300.00

  • The primary objective of this course is to explain the theory and practice of marketing management enabling the students to appreciate the need to be holistic and customer centric while designing and implementing marketing programmes in today’s competitive global economy.
  • The course will guide the students in crafting the marketing mix systematically.
  • The course will focus on frameworks and tools for market segmentation, targeting and positioning for successful brand building.
  • The course will throw light on the dynamics of new marketing realities and will provide insights on how marketers create, communicate and deliver value to the customers profitably.
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  • 2 Months
  • Certificate of Completion

Description

This course introduces the theory and practice of marketing. It examines the role of marketing in an organization and society. It focuses on the importance of understanding customer needs and satisfying them profitably. This course will shed light on how the dynamics of market forces in the business environment can create an impact in the market.

Career prospects

This certification course prepares the learners for jobs at various levels of marketing. Few roles that pertain to this certification include Sales Representative, Customer Service Representative, Marketing Research Assistant for entry levels and Senior Manager, Marketing Manager and Director of Marketing for experienced candidates.

Learning Outcome

Upon successful completion of the program students will be able to:

  • At the end of this course, students will learn the core concepts of marketing and appreciate its importance in business and society.
  • The course will provide an understanding on the importance of screening the marketing environment for identifying the trends, opportunities and threats. They will know the frameworks and tools for crafting the four Ps holistically.
  • The course will provide knowledge on how to identify the market segments, target the right ones and position the brands in the minds of the customers as against the competitors.
  • The students will appreciate the need to understand customers and satisfy their needs for attaining competitive advantage in the long run.

The course will throw light on the dynamics of new marketing realities and will provide insights on how marketers create, communicate and deliver value to the customers profitably.

Curriculum

  • Module 1:  Understanding Marketing
  • Module 2:  Building Successful Brands
  • Module 3:  Creating Value
  • Module 4:  Communicating and Delivering Value

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