Career prospects
On successful completion of the course, learners can find employment opportunities in the areas of Digital Marketing Manager, Content Marketing Manager, Content Writers, Inbound Marketing Manager, Social Media Marketing, Experts/Specialists, Search Engine Marketers, SEO Executives, Conversion Rate Optimiser, Copy Writers.
Learning Outcome
Upon successful completion of the program students will be able to:
- Employ digital marketing techniques for business promotion
- Apply SEO and SEM techniques in various business context
- Measure attainment of business objectives using the techniques of business analytics
- Illustrate effective online brand building strategies
- Analyse effective strategies to improve ROI of digital marketing campaigns
Curriculum
Module 1: Fundamentals of Digital Marketing
Module 2: Fundamentals of online metrics systems
Module 3: Business Analytic & online marketing
Module 4: Online reputation Management, Inbound Marketing
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