Certificate in Digital Marketing


  • Explain various digital marketing techniques
  • Differentiate SEO and SEM
  • List various metrics and analytics used to measure business performance
  • Discuss various brand building techniques which can be employed in online channels
  • List various techniques of improving return of investment made for digital marketing campaigns


Digital marketing is the promotion of products or brands via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing. Digital Marketing campaigns are powerful, cost-effective, measurable and can optimise the business of any niche easily and emphatically. A Digital Marketing Course enables participants to learn and master the complete landscape of online marketing and associated channels.

Digital Marketing

Additional information


3 Months


Certificate of Completion

Career prospects

On successful completion of the course, learners can find employment opportunities in the areas of Digital Marketing Manager, Content Marketing Manager, Content Writers, Inbound Marketing Manager, Social Media Marketing, Experts/Specialists, Search Engine Marketers, SEO Executives, Conversion Rate Optimiser, Copy Writers.

Digital Marketing

Learning Outcome

Upon successful completion of the program students will be able to:

  • Employ digital marketing techniques for business promotion
  • Apply SEO and SEM techniques in various business context
  • Measure attainment of business objectives using the techniques of business analytics
  • Illustrate effective online brand building strategies
  • Analyse effective strategies to improve ROI of digital marketing campaigns
Digital Marketing


Module 1: Fundamentals of Digital Marketing
Module 2: Fundamentals of online metrics systems
Module 3: Business Analytic & online marketing
Module 4: Online reputation Management, Inbound Marketing

Digital Marketing


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