On successful completion of the course, learners can find employment opportunities in the areas of Digital Marketing Manager, Content Marketing Manager, Content Writers, Inbound Marketing Manager, Social Media Marketing, Experts/Specialists, Search Engine Marketers, SEO Executives, Conversion Rate Optimiser, Copy Writers.
Upon successful completion of the program students will be able to:
- Employ digital marketing techniques for business promotion
- Apply SEO and SEM techniques in various business context
- Measure attainment of business objectives using the techniques of business analytics
- Illustrate effective online brand building strategies
- Analyse effective strategies to improve ROI of digital marketing campaigns
Module 1: Fundamentals of Digital Marketing
Module 2: Fundamentals of online metrics systems
Module 3: Business Analytic & online marketing
Module 4: Online reputation Management, Inbound Marketing
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