Certification in Consumer Behaviour

$300.00

Contrast the similarities and differences while undergoing project
Illustrate various concepts with their definitions
Infer the society through their research
Classify learn the techniques of research carefully
Import real-time application of the research

Description

Consumer behaviour is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced. This course looks at approaches social scientists have taken when studying the consumer and the application of their findings in a business or organizational context. Topics include areas related to affect, cognition, behaviour and the environment.

Upon successful completion of this course, students should be able to:

Explain and apply the meaning, definition and concepts used in the study of consumer behaviour
Understand what influences consumers’ buying decisions
Evaluate consumer purchase patterns and figure out buyer trends
Gain knowledge on consumerism, relationship marketing, consumer expectation and satisfaction
Practically conduct researches on consumer behaviour
Study the trends in consumer behaviour and apply them to the marketing in real practices

Additional information

Duration	3 Months
Certificate	Certificate of Completion

Career prospects

On successful completion of the course, the learners get employed in the sales and marketing, advertising and promotion organisations as an analyst. They can also move up the ladder to become demand analysts, marketing managers, brand managers etc.

Learning Outcome

Students should be able to explain and apply the meaning and concepts used in the study of consumer behaviour
Students should be able to understand the influences of consumers’ buying decisions
Evaluate the consumer buyer patterns and trends
Students should be able to gain knowledge on consumer satisfaction
Trends in consumer behaviour and apply them to marketing in real practices.