The success of any business depends upon its ability to create demand for its products. Irrespective of the product or service being involved or the size and scale of operation, carefully crafted marketing strategies are required to survive and succeed in the marketplace. The marketing team’s ability to generate sufficient top line and bottom line can make all other functions of a business meaningful and worthwhile.
At the end of this course, students will comprehend the importance of holistic marketing in designing and implementing marketing strategies and programmes. They will acquire comprehensive knowledge on creating, communicating and delivering value to the target customers.