Certification in Marketing Principles and Practice


  • Provide insights into theories and models of leadership and organizational environment and behaviours
  • Provide an overview of Systems Thinking and different models in public health
  • Explain how public health leadership skills can be applied in a new policy and changing program environment
  • Provide case studies from international experiences in different contexts on how Systems Thinking worked


The success of any business depends upon its ability to create demand for its products. Irrespective of the product or service being involved or the size and scale of operation, carefully crafted marketing strategies are required to survive and succeed in the marketplace. The marketing team’s ability to generate sufficient top line and bottom line can make all other functions of a business meaningful and worthwhile.

At the end of this course, students will comprehend the importance of holistic marketing in designing and implementing marketing strategies and programmes. They will acquire comprehensive knowledge on creating, communicating and delivering value to the target customers.

Additional information


3 Months


Certificate of Completion

Career prospects

On successful completion of the course, the learners get employed as a Mid-Level Manager in Social Media Marketing, Email Marketing, Brand Management, Content Marketing and Copywriting, Product Marketing, Marketing Analysis and Growth Marketing, PR/Communications and Event Marketing.

Learning Outcome

  • At the end of this course, students will learn the core concepts of marketing and appreciate its importance in business and society.
  • The course provides an understanding of the importance of screening the marketing environment to identify trends, opportunities and threats. They will know the frameworks and tools for crafting the four Ps holistically.
  • The course will provide knowledge on how to identify the market segments, target the right ones and position the brands in the customers’ minds as against the competitors.
  • The students will appreciate the need to understand customers and satisfy their needs for attaining a competitive advantage in the long run.


  • Module 1: Understanding Marketing
  • Module 2: Building Successful Brands
  • Module 3: Creating Value
  • Module 4: Communicating and Delivering Value


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