The course builds a strong understanding and foundation of the Quantitative and Qualitative Methodologies with essential tools of Applied Business Research. The system would be a learning achievement for all those who aspire to be practising managers and master the knowledge and skill of pragmatic decision making in the real business context. It establishes confidence in evidence-based insights backed by a solid conceptual framework which provides a good foundation of sound management action. The course focuses on theoretical conceptualizations and maps a connection between the various operating factors integral to business research, Principles of research design, exploring background information, literature review, sampling, data collection, data analysis, articulating a research question and structuring a research proposal.

The course will explore and establish a thorough understanding of the quantitative and qualitative research methods and build an appropriate framework for researching real-time business problems. By the end of the course, the students will create powerful business research reports and effectively present them.