Certification in Principle Of Marketing


  • To introduce the marketing concept and discuss the external factors of marketing.
  • To Impart Strategic planning and its analysis in changing Marketing Scenario.
  • Explain the different levels at which strategic planning may occur within firms.
  • Identify and classify marketing segments and targets, demonstrating the use of marketing research techniques.
  • Analyze why positioning is an important element when it comes to targeting consumers.
  • Illustrate the forms of market research and the importance of market intelligence.



Marketing’s focus has shifted from stressing the combination of product, quality, position and promotion to one that emphasizes value development, communication, distribution and exchange. Value is a function of the benefits that a customer receives and is made up of the price paid by the consumer and the time and effort that the person spent making the purchase. Marketing delivers value for both consumers and companies by facilitating transactions. This cycle creates jobs at a broader level and increases the quality of life in a community. Marketing can be expensive, and so businesses need to employ qualified people to handle their marketing activities. Being responsible for both making money for the business and providing customer service makes marketing a great career.

This course is deliberate to provide students with an understanding of the principles of Marketing. Despite the new trends in marketing like any social science, marketing has basic principles, and these principles need consideration when making any marketing decision. So, the primary step of a marketing student, if a young university student or an experienced business executive, is to understand marketing principles. This course is rich in real-world illustrative examples and applications, showing the significant decisions that marketing managers’ face in their efforts to balance the organization’s objectives and resources against the needs and opportunities in the global marketplace.

Additional information


3 Months


Certificate of Completion

Career prospects

On successful completion of the course, the learners get employed as a Mid-Level Manager in Social Media Marketing, Email Marketing, Brand Management, Content Marketing and R/Communications and Event Copywriting, Product Marketing, Marketing Analysis and Growth Marketing.

Learning Outcome

  • Understand the factors that influence marketing decisions, and focus attention on the vital role of marketing in today’s global economy.
  • Describe the key elements in developing a marketing strategy and planning a marketing program.
  • Examine Strategic planning can occur at different levels (corporate, business, and functional) in an organization must help achieve the corporation’s overall goals.
  • Outline the market-segmentation strategies used in global markets.
  • Explain the significance of positioning for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.
  • Implement the problem-solving skills in marketing by offering a set of analytical tools


  • Module 1: Introduction to Marketing
  • Module 2: Strategic Planning
  • Module 3: Market Segmenting, Targeting and Positioning, Creating Offering
  • Module 4: Marketing Research and Market Intelligence


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