Professional Certificate in Customer Relationship Management


  • To study how customer relations is related to other business functions and its importance to the success of the business entity
  • To Study the importance of attitude and customer education as it relates to Customer relationship Management
  • To Understand good Customer relationship Management practices and techniques and how to apply them
  • To know the sound Integrated Marketing Communications plan for Maintaining good Customer relations with latest Technology


This course focuses on the development and implementation of relationship marketing strategies via the use of CRM initiatives and highlight to examine the trends and technologies being used in effective Customer Relationship Management. CRM helps companies align business process with customer centric strategies using people, technology, knowledge and etc.


Additional information


5 Months


Certificate of Completion

Career prospects

A certification in customer relationship management will lead to employment avenues as client relationship executives, customer relationship managers, agency managers, marketing managers etc.


Learning Outcome

Upon successful completion of the program students will be able to:

  • Define the key principles area of customer relationship management
  • Assess the marketing practices and techniques of Customer relationship Management
  • Demonstrate and understand the conceptual foundations of relationship marketing and its implications for further knowledge development in the field of business
  • Evaluate the importance of CRM Analytics and IT support in customer relationship management


  • Module 1: Introduction, Strategy and Organisation of CRM
  • Module 2: CRM Structures and CRM Subsystems
  • Module 3: Technological Support in CRM and e-CRM
  • Module 4: Trends and Operational CRM


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