Business Management

Showing 10–18 of 62 results

  • Research Methods

    Certificate in Business Research Methods

    • Impart knowledge and skills needed for conducting and evaluating business research
    • Develop an understanding of the basic framework of research process
    • Familiarize the students to the types of research designs
    • Inculcate a sense of understanding various sources of information for review of literature and data collecting
    • Develop analytical skills of business research
    • Develop the skills of scientific communication
    Research Methods
  • Consumer Behaviour

    Certificate in Consumer Behaviour

    • Understand the basic concepts of consumer behaviour along with its application in purchase decisions
    • Examine and explore the reasons and motives for consumer buying behavior
    • Investigate and probe the relationship existing between internal and external influences like psychological, social and cultural drives and consumer buying behaviour
    • Discover the dynamics of human behaviour and the factors influencing consumer buying / decision making behaviour
    Consumer Behaviour
  • corporate-fiance

    Certificate in Corporate Finance

    • Describe the financial objectives of the business
    • Develop a working knowledge and understanding of the theoretical framework and analytical techniques involved in investment and financing decisions.
    • Identify the need for calculating cost of capital
    • Examine the significance of dividend policy
    • Develop a working knowledge and understanding of the factors involved in working capital management
  • Cost Management

    Certificate in Cost and Management Policy

    • To introduce the theoretical conceptsof cost and management accounting
    • To describe the basic concepts and processes of material, labour and overhead cost
    • To explain the various types of costing and budgeting
    • To develop the practical knowledge and skills in various modern cost and management accounting
    • To enable the business decision making skills based on the cost details and statements
    Cost Management
  • Digital Marketing

    Certificate in Digital Marketing

    • Explain various digital marketing techniques
    • Differentiate SEO and SEM
    • List various metrics and analytics used to measure business performance
    • Discuss various brand building techniques which can be employed in online channels
    • List various techniques of improving return of investment made for digital marketing campaigns
    Digital Marketing
  • Financial-risk-investment

    Certificate in Financial Risk and Investment Management

    • Describe the financial risk and investment management
    • Identify the various investment strategies
    • Understanding the Indian financial system
    • Examine the significance of various financial markets
    • Examine the significance of credit rating agencies
  • Human Resource

    Certificate in Human Resource Training and Development

    • Develop the knowledge, skills and concepts needed to resolve actual human resource management problems or issues.
    • Manage the employment relationship, which is a shared responsibility between employers, management, human resources specialists, and employees.
    • Identify the human resources needs of an organisation or department.
    • Conduct a job analysis and produce a job description from the job analysis.
    • Evaluate the procedures and practices used for recruiting and selecting suitable employees.
    Human Resource
  • Strategic Management

    Certificate in Intermediate Strategic Management

    • Attempts to facilitate the understanding of the concept of strategy, strategic process and its impact on functional, divisional and corporate levels among the students.
    • Appreciate the concept and meaning of strategy, its development and implementation.
    • Gain a sense of strategy implementation and the control measures for effective decision making.
    • Understand the science behind the formulation, implementation, and evaluation of cross functional decisions that drives the company to achieve its long term and short term goals.
    Strategic Management
  • Finance Management

    Certificate in International Finance Management

    • Describe the Introduction to international finance theory (e.g., exchange rate determinants.
    • Explain the foreign exchange exposure, foreign exchange markets, interest rate parity).
    • Develop knowledge, capability, and skills necessary for making sound financial decisions for a multinational firm.
    • Discuss an MNC and write a quality feasibility report.
    • Elaborate the Global International Financial Management.
    Finance Management